Notes on data processing in conection with Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the data controller is located on this website outside the European Economic Area or Switzerland, then Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as Google.
Google Analytics uses so-called “cookies”, text files that are stored on the computer of the visitor to the website and which enable an analysis of the use of the website by the visitor to the website. The information generated by the cookie about the use of this website by the visitor to the website (including the abbreviated IP address) is usually transmitted to a Google server and stored there.
Google Analytics is used exclusively with the extension “_anonymizeIp() ” on this website. This extension ensures anonymization of the IP address by truncation and excludes direct personal access. The extension will shorten Google’s IP address within Member States of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by the corresponding browser within the scope of Google Analytics will not be merged with other data from Google.
On behalf of the site operator, Google will use the information generated for the purpose of evaluating the use of the website, comcommodating reports on website activity and providing other services relating to website activity and internet usage to the website operator (Art. 6 sec. 1 lit. f GDPR). The legitimate interest in data processing lies in the optimization of this website, the analysis of the use of the website and the adaptation of the content. The interests of the users are adequately safeguarded by pseudonymization.
Google LLC. provides a warranty based on the standard contractual clauses to comply with an appropriate level of data protection. The data sent and linked to cookies, user IDs (e.B user ID) or advertising IDs will be automatically deleted after 50 months. The deletion of data whose retention period has been reached is done automatically once a month.
The collection by Google Analytics can be prevented by the page visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with effect for the future. The corresponding browser plugin can be downloaded and installed under the following link: https://tools.google.com/dlpage/gaoptout.
The visitor to the site can prevent the collection by Google Analytics on this website by clicking on the following link. An opt-out cookie is set, which prevents the future collection of data when visiting this website.